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Oce Positions for Expansion in American Digital Copier/Printer Market

Press release from the issuing company

CHICAGO, Ill., April 26, 2001 - Aggressively positioning to seize growth opportunities in the estimated $18 billion U.S. copier market, Oce (NASDAQ: OCENY) today announced its Document Printing Systems (DPS) business unit is reducing the retail price of select digital and analog copier/printers and production printers. The group is also planning to double the size of its Network Printing Solutions (NPS) sales force. These initiatives support the DPS business unit's goal to enhance critical business functions of companies by providing effective document management systems and follow recent introductions of the Oce DPS400 digital printing system, Oce Doc Works Exec(tm) software and Oce Office Exec(tm) software. "Companies are realizing that inefficient document management processes embezzle time and money. They now are seeking more organized digital printing solutions to obtain productivity gains," said Wendell L. Wilson, group vice president for Oce Document Printing Systems. "The time is right for Oce to capitalize on the success of its advanced software and hardware solutions." While, the market only grew 1.4 percent last year according to estimates by market research firm Dataquest/Gartner Group, sales of the Document Printing Systems business unit grew by 11 percent. "A price adjustment is a natural method to speed our expansion and to give a broader range of customers an opportunity to obtain quality Oce products," Wilson added. Oce provides document scanning, archiving, and output solutions for office, central reproduction departments (CRDs) and data center environments. In addition to quality and reliability, the well-known durability of Oce devices brings added value to businesses interested in achieving total cost of ownership (TCO) benefits over the lifetime of the products. Oce Network Printing Solutions (NPS), a group within the DPS business unit, provides customized document and print management solutions for the enterprise. Further investing in its software and network printing focus, Oce is planning to double the size of the NPS sales force this year. "A larger sales force will give us the resources we need to expand our capabilities to additional customers," said Wilson. "Oce is dedicated to providing businesses with a complete document and print management solution, and our sales force is armed with software, hardware and consulting services to deliver results."

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