eBay Subsidiary Powered By ColdFusion, Provides Scalability
Press release from the issuing company
San Francisco, California -May 7, 2001-Macromedia, Inc. (NASDAQ: MACR) today announced that Half.com, the Internet's largest fixed-price, person-to-person marketplace, has implemented Macromedia ColdFusion, an industry-leading Web application server, to power its interactive e-commerce site. Half.com, an eBay company that currently offers more than 10 million new and used product listings, selected Macromedia's affordable, scalable and rapidly deployable ColdFusion technology to construct and expand its e-commerce hub.
"As one of the Internet's top shopping sites, we needed a scalable and flexible cross-platform solution that would easily manage hundreds of pages of content and still prepare us for future expansion," said Sunny Balijepalli, Half.com's vice president of technology and co-founder. "Recently, when Half.com expanded into hundreds of new product categories, we looked again to ColdFusion to quickly and easily deploy our dynamic Web applications. The result has been an extremely successful and rapid expansion of our site."
Leveraging Macromedia ColdFusion, Half.com initially built its entire Web site in 1999 in less than six months. ColdFusion's rapid deployment and cross-platform compatibility also enables the Linux-based site to co-exist within its Java-based application framework. With the help of ColdFusion, Half.com recently expanded its online presence to meet the growing demand for new product offerings, by adding computer equipment, sporting goods, trading cards and consumer goods to its catalog.
"We're extremely pleased that a premier e-commerce site like Half.com is realizing the business benefits of Macromedia ColdFusion," said Jeremy Allaire, CTO, Macromedia. "With our ColdFusion technologies, Macromedia is able to provide Half.com with the solution to their development and content management challenges in an easy-to-use, scalable architecture that can be quickly implemented. With ColdFusion's scalability and rapid deployment functionality, Half.com can be assured that it can continue to quickly grow the size and scope of its award-winning online marketplace."
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