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NUR Macroprinters Consolidates American Operations, Boston Office to Move Out West

Press release from the issuing company

Lod, Israel; May 2, 2001 - NUR Macroprinters Ltd. (Nasdaq: NURM), a world-leading manufacturer of wide and superwide format digital printing systems and consumables, today announced the initiation of a strategic plan it has developed to consolidate and streamline its American operations. The consolidation of U.S. operations is part of an overall plan currently being developed for improving operational efficiencies worldwide. Effective immediately, the Company will begin consolidating its operations in North America - NUR America, Inc. in Boston, MA and Salsa Digital Printers Ltd. (also known as NUR Engineering USA in San Antonio, TX) - into a single large facility in San Antonio, TX. The two wholly owned subsidiaries business units will operate side by side and will share administrative and other resources. NUR America remains the sales and customer support organization for NUR Macroprinters in all of the Americas (Canada, the United States, Central and South America). NUR Engineering USA retains its role as the R&D and manufacturing operation for the NUR Salsa Ultima(TM) line of wide format digital printers. "We are taking these proactive steps in response to changing economic conditions worldwide and in the North American marketplace in particular. The consolidation of U.S. operations in San Antonio will ensure a more efficient organization and a lower cost structure. We also expect this change will enhance the level of support we provide to our customers throughout the Americas," said Erez Shachar, President and CEO of NUR Macroprinters. In addition to the consolidation of facilities, NUR's strategy provides for selected management changes in the Americas. Effective today, Rick Clarke, President of NUR Engineering USA, (and previously Executive VicePresident of Salsa Digital, a company NUR Macroprinters acquired last year) has been chosen as President of NUR America, Inc., expanding his role in the NUR organization. Clarke replaces Shlomo Sagiv at NUR America. The Company's new San Antonio-based management team at NUR America will also include Judith Vandsburger as Director of Marketing. Vandsburger previously held several positions within the Company's Latin American sales organization. Joel Jeselsohn, CFO of NUR Engineering USA, has had his role in the organization expanded and is now CFO of NUR America as well, replacing Nathan Berkowitz. Berkowitz will remain with the Company for several months to assist in the transition. Hank Kennedy, Director of Logistics for NUR America, retains his position and is relocating to Texas. Bill Leach, former Vice President of R&D at NUR Engineering USA, has been appointed to the position of Vice President of Technical Services at NUR America. Comments Rick Clarke, the newly appointed President of NUR America, "In addition to the economic and overhead benefits of this operational reorganization and consolidation, the Company believes there are other benefits as well. For example, communications will be streamlined by having the sales and service departments close to the manufacturing and R&D facilities. And San Antonio is more centrally located to better serve all parts of our extensive sales and service region." Concludes Shachar, "We remain confident that our strategy of taking action now -making a series of proactive, appropriate changes to our American operations - will strengthen NUR Macroprinters' position in the Americas. We hope and believe that the new NUR America organization will meet our customers requirements today and into the future."

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