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Messe Düsseldorf Selects WhatTheyThink to Publish drupa 2024 Daily 

Press release from the issuing company

WhatTheyThink, the leading global media organization serving the printing and publishing industries, today announced that they have been selected by Messe Düsseldorf to publish the drupa daily during its 2024 drupa trade fair. drupa is the world leading trade fair for printing technologies, held every four years by Messe Düsseldorf in Düsseldorf, Germany. The next staging will take place from May 28 – June 7, 2024.

“We have known and worked with the WhatTheyThink team for many drupa events and value their market knowledge and modern approach. Making them our official show daily partner was a logical next step.Together with WhatTheyThink, we will offer the perfect symbiosis of publishing expertise and international trade show competence at drupa 2024 and are excited to provide new cross-media and extensive live reporting,” stated Sabine Geldermann, Director drupa, Print Technologies at Messe Düsseldorf.

WhatTheyThink sees the drupa trade fair as a unique opportunity to showcase print technologies at the show by leveraging them to inform and engage visitors from around the world. WhatTheyThink will publish a printed publication highlighting the many exciting things happening at drupa along with digital versions on the web and on the drupa app.  In addition, WhatTheyThink will manage both a fixed video studio as well as  mobile teams seeking out all the best stories from drupa exhibit halls to share with the global printing industry.

“We are thrilled to partner with drupa 2024,” said Thayer Long, President of The Association for PRINT Technologies. “For decades drupa has been the well established global platform to showcase the innovations in print technology. What makes drupa so unique is both the breadth of technology shown and an attendee experience like no other. We look forward to supporting drupa in showcasing to the industry and the world the advancements in print technology.”

“WhatTheyThink has been a trusted media partner to Messe Düsseldorf for many years both promoting and covering several drupa events,” said Eric Vessels, President of WhatTheyThink.  “We are very honored to be trusted with the responsibility of the drupa daily, which will include not only a printed publication, but also our industry leading digital and video coverage as well.  We are excited at the opportunity to add a WhatTheyThink flavor to the number one global printing industry event!”

More information on specific programs and sponsorship opportunities will be coming soon.  WhatTheyThink will be hosting a special webinar soon for those interested in these programs as well.  If you would like to attend, please let us know here: https://bit.ly/drupawebinar 

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

About drupa

As the world’s leading trade fair for printing technologies, drupa stands for inspiration, innovation, top-class knowledge transfer and intensive networking. With the motto “we create the future”, drupa will serve as the global meeting point, presenting the visions of the print and packaging industries along the entire value chain. The 2024 edition will specifically focus on the mega trends sustainability and digitalization, in addition to many more relevant trends in an inspiring setting. The exhibits will be complemented by an extensive ancillary program and five special forums: the drupa cube, drupa next age (dna) as well as touchpoints packaging, textile and sustainability.


By David L. Zwang on May 23, 2023

Looking forward to participating in this amazing event, along with the great WTT team!


By Mark Hunt on May 23, 2023

Congratulations to the Whattheythink Team. Great to see your journalistic chops rewarded!


By Eric Vessels on May 23, 2023

Thanks Mark!



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