ST. LOUIS, Missouri — Baldwin Technology Co. Inc. has launched a new set of resources for corrugated packaging manufacturers, centered on a new eBook entitled “From Beast to Beauty,” analyzing trends facing the industry.
Baldwin is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries.
The introduction of the new corrugated eBook kicks off the company’s new PrintEnomic$ resource hub, which will house separate eBooks, industry organization and trade publication links, and a host of podcasts and instructional guides to help printers maximize profitability in the corrugated, narrow web, and offset printing spaces.
In consultation with its customers, industry experts, and in-house engineering team – along with a review of the latest reporting – “From Beast to Beauty” explores four primary trends that will impact box-making facilities: E-commerce, Brand Protection, Sustainability and Labor Challenges.
“It’s a remarkably resilient industry in the face of current high-profile changes and challenges – and this seemed like the perfect time to step back and help box plants with the know-how they need to stay competitive while meeting the needs of their customers,” said Baldwin Chief Marketing Officer Simon Blake.
Referencing the eBook’s somewhat unusual, full title – “From Beast to Beauty: How the Little Brown Box Became as Fashionable as the Little Black Dress That’s Shipped in It” – Blake noted that the corrugated packaging is the new “shop window” for retail. It’s so much more than the delivery mechanism; it’s a critical step in communicating the brand experience.
“Corrugated has gotten sexy and it takes an incredible amount of talent and technology to produce, at volume, the print quality demanded by brands and consumers,” said Blake. “We’re delighted to share our knowledge and resources for the corrugated, narrow web and offset markets with PrintEnomic$.”
"Baldwin has put together a very thoughtful, well-researched and useful eBook for the industry," said Len Prazych, President/Publisher and Editor in Chief of Board Converting News. "The more we share best practices and insights, the better all of us can navigate the challenges and opportunities we face in 2023."
Download “From Beast to Beauty” printenomics.com.