Ian Bates joins Two Sides as European Marketing & Partnership Director.

After over 20 years working within the packaging industry, Ian has been at the cutting-edge of paper-based packaging developments, working with leading brand owners to help them reduce their dependency on single-use plastic. He brings with him a wealth of experience about the forest and cellulose value chain and how to collaborate with multiple partners and stakeholders.

He joins Two Sides at an important time when key decisions are being made about optimising materials and packaging design to deliver minimal social, environmental and commercial impacts. Having an independent, well-informed viewpoint has never been more important, whilst at the same time tackling misleading environmental product claims (Greenwashing).