TORONTO - Joanne Gore, veteran marketer, sought-after speaker, President of Toronto-based Joanne Gore Communications, and pundit in the field of Generational Marketing, will draw on her 30-plus years of corporate B2B experience to uncover the most effective marketing strategies for printers to boost awareness, engagement and growth.

By delving into the nuances of marketing to different age groups and their purchasing habits, Gore will provide valuable insights and practical tips for optimizing marketing efforts.

“I’m really looking forward to meeting with you face-to-face at Graphics Canada after three difficult and exhausting years,” said Gore. “It’s time to get back to normal and keep your presses running continuously. I’ll show you the best marketing strategies to make that a reality. Please join me at Graphics Canada from May 11-13.”

Her bold new strategies will give you key insights on how to be successful in a challenging, post-pandemic business environment and keep your presses running. Gore understands what motivates and differentiates B2B buyers from sellers, and intuitively connects the dots that many may not recognize. She takes a hands-on approach to innovation and works one-on-one with her clients to pinpoint who they help, how they help, and why it matters. She is also an author, a top 5 LinkedIn Print Mover and Shaker, and regular contributor to WhatTheyThink and Graphic Arts Magazine. In addition, she is the Xplor ABOD Vice-Chair; Vice-President of Xplor Canada; Advisor at Workaletta; B2B content experts; and Chief Marketing Advisor of Taktiful, the digital embellishment sales and marketing experts.

Presentation topics and times
The 60th Anniversary of Graphics Canada, Canada’s largest printing industry tradeshow set for May 11-13, 2023 (in Hall 5 at the Toronto International Centre in Mississauga, Ontario), is almost sold out, according to Show Director Dan Mustata. The event is adding several new activities and features “the most comprehensive conference program at a Canadian print show” to create more value for visitors, he added. These will include more panels, association meetings, award presentations and receptions – and especially, keynote speakers.

Thursday, May 11, 1:00 – 1:30
Blink… and they're gone: How to stretch your marketing dollars, pinpoint your quickest time to money, and attract a new generation of business.
When it’s time to make a purchase, the internet is where people go first to research, compare, collaborate and validate. ?Most don’t even consider dealing with a salesperson until the later phases of their buying journey. As a result, if website visitors can’t tell what you do ?and why it matters to them in under? 5 seconds, they will leave.

In this rapid-fire session, Joanne shares how to be present during the critical first half of the buyer journey – as you help prospects transition from “I’m just looking” to “I’m ready to talk to a salesperson”.

Come away with strategies to:

Stretch your marketing dollars
Pinpoint your quickest time to money
Go from cold calling to warm conversations
Attract a new generation of business
This session is ideal for business owners, sales and business development reps, and marketers, eager for new strategies that attract, engage and convert prospects into profit.

Thursday, May 11, 2:00 – 3:00 PM
Women in Print - Exploring the Future of Graphic Arts and Communications
Moderator: Joanne Gore
Panelists: Pat McGrew – McGrew Group, Debbie Gilbert – PRX Print, Audrey Jamieson – Marketing Kitchen

Join Joanne and this expert panel of women in print for a thought-provoking discussion about how to stay ahead of the game in a rapidly evolving landscape. Listen in as they explore the latest trends and opportunities for growth in print, and what it takes to market and sell smarter and more relevant print solutions.

Don't miss out on this exciting conversation!

Friday, May 12, 12:00 PM
The Ugly Truth about Generational Marketing

The PEW Research Center has broken down the 5 generations that exist today as:
The Silent Generation: Ages 77 – 94
Baby Boomers: Ages 58 – 76
Generation X: Ages 42 – 57
Millennials: Ages 26 – 41
Generation Z: Ages 25 and under
Just as we were gearing up for “the great millennial influx of 2020,” the pandemic blindsided everyone. Fast-forward three years, and now Gen Zs (aka Zoomers) are entering the mix.

Gen X/Baby Boomer business owners and executives are now wringing their hands, shaking their heads, and thinking: “I have no clue how to deal with this new workforce generation. They don’t think like we do. They don’t behave like we do. They don’t work like we do. And they don’t buy like we do.”

This timely session will help to de-mystify the concept of generational marketing and:

Examine and evaluate the notion of generations
Clarify how to distinguish generations from one another
Identify the core components of the Gen Z mindset
Reveal the best ways to engage with each generation
Experience is the best teacher, and JGC employees and associates span Zoomers to Boomers. From years of research and personal experience, Gore and her marketing team are committed to understanding how each generation makes its buying decisions, what's important to them, what they expect from businesses – and above all, the real reasons behind why they buy, what they buy, and how they buy.

This is a must-attend session for anyone concerned about the future success of their company.

Be JGC’s guest at Graphics Canada.
Please click on this link and use code: JGC23 for free access to the show. Hurry - space is limited!

To meet with Joanne personally at Graphics Canada, please click on this link to access her calendar.