Zairmail Express Direct Delivers Overnight Direct Mail to Businesses
Press release from the issuing company
PORTLAND, Ore. - April 24, 2001 - Delivering timely and targeted information to customers and potential clients in a quick, easy, and inexpensive manner is a goal most businesses share. Now Zairmail, Inc., the first company to enable the convergence of the Internet and postal mail on a large scale, can fulfill this goal with its Internet-driven Mail-on-Demand solution, Zairmail Express Direct™. Zairmail Express Direct is a direct mail service that is built on Zairmail’s proprietary software architecture and distributed network of high-volume regional printing and mailing facilities. The end result is a solution that allows business users to quickly and easily launch direct mail programs right from their desktop for delivery in one to two business days.
According to Wilson Zehr, CEO of Zairmail, “Every business needs to communicate with its customers quickly and cost-effectively. Zairmail Express Direct streamlines the entire direct mail process by allowing users to develop and send direct mail from their desktop in minutes – not weeks.”
According to the Direct Marketing Association (DMA), direct mail is the most potent advertising vehicle available, returning, on average, ten dollars for every dollar invested. However, the DMA estimates that the average direct mail program takes more than three weeks to launch. Most marketing professionals know that it can often take even longer.
“Based on proven results, direct mail deserves a place in the marketing mix of every successful business. However, with the frenzied pace of business today, a solution like Zairmail Express Direct, is required to reduce the amount of effort involved, speed the process along, and even reduce costs,” Zehr added.
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