Former Direct-to-Garment Specialty Sales Unit Grows into Broader Apparel Solutions Business Segment to Meet Evolving Market Demand

Cleveland, Ohio - The Millcraft Paper Company announced today the re-launch of its Direct-to-Garment (DTG) specialty sales unit as a broader-based Millcraft Apparel Solutions business segment. The rebrand coincides with rapidly evolving technologies in the apparel printing marketplace and the growing consumer demand for advanced equipment and services. Millcraft’s Apparel Solutions now envelops DTG, Direct-to-Film (DTF), and a multitude of capacities within the apparel decorating space.

Forecast to grow by 65% over the next 10 years and top $230 billion by 2029, the digital apparel printing market has gained immense popularity and is today one of the fastest growing segments in print.

Travis Mlakar, Millcraft President and Chief Executive Officer, says, “We’re in the business of supplying what our customers need. We recognize that they are seeing multiple new technologies and emerging digital capabilities within print on demand. As our customers' needs evolve, Millcraft is well-positioned to diversify and grow, adding to our resources and infrastructure to help their businesses diversify and grow along with us.

Eric Deem, Millcraft Apparel Solutions Sales Manager, says, “Millcraft not only has the experience and expertise to help businesses grow this advantageous vertical, but we’re here to help you create and operate your business more successfully with this technology.”

Deem and his team of apparel printing specialists are well qualified to consult with large and small apparel decorators on how best to position their business for enhanced efficiency and profitability. “We’re here to assist every step of the way - with installation, training, and support,” says Deem.

In conjunction with the rebrand, Millcraft is proud to announce a new partnership with industry-leading Epson® to offer its full line of industrial apparel and décor printers for fast speeds, sharp vibrant images, and quick ROI for small businesses to large companies.

The Cleveland-based distributor continues to invest in its core customer base – today’s commercial printers, who are seeking to diversify beyond traditional paper and print to meet the changing demands of the marketplace. In addition to apparel decorating, Millcraft’s expanded core product lines now include retail and beverage packaging; wide format equipment and supplies; graphics and specialty media; office, shipping and mailing supplies; and facilities solutions.