This game-changing digital press and ecosystem will help WCD disrupt the print fulfillment industry by providing customers with flexible, sustainable solutions

Palo Alto, CA – West Canadian Digital Imaging Inc. (“WCD”), a leading provider of digital print and information solutions, today announced it has invested in an HP Indigo 15K Digital Press, as well as HP Site Flow and an HP Latex R2000. This announcement marks the first installation of an HP Indigo 15K Digital Press in Western Canada.

WCD is based in Calgary, Alberta and has a wide range of offerings including personalized, on-demand print and fulfillment. With its on-demand print services, WCD is providing sustainable solutions to customers allowing them to print only what they need, when they need it, therefore minimizing waste. WCD provides customers with creative and integrated services that helps customers transform their business and tell their story. They have been in operation since 1952 and have over 60,000 square feet of production space.

With this addition of an HP Indigo 15K Digital Press, WCD is bringing outsourced work in-house while providing offset class quality to meet the needs of its customers. This investment in an HP Indigo 15K Digital Press will provide WCD with a competitive advantage and new service offerings to attract new customers with capabilities that range from high end printing on multiple substrates to packaging using high opacity inks and spot colors.

As a print service provider who offers unique digital on-demand print capabilities, WCD is also leveraging HP Site Flow, a cloud-based, scalable, end-to-end workflow platform to achieve their goals. HP Site Flow allows WCD to automate order connectivity from upstream brands and content providers, while at the same time maximizing efficiency and throughput of production. With HP Site Flow, WCD is tapping into the global ecommerce market, building a network to fulfill orders locally and is now equipped with the capability of managing hundreds of thousands of orders per day.

“The platform model is revolutionizing the print industry and has enabled WCD as a print fulfillment provider to connect globally with ecommerce companies,” said Karen Brookman, President & CEO of WCD. “I particularly love that by being part of a platform ecosystem, entrepreneurial businesses like ours can compete within a global marketplace. On-demand print is also helping to reduce the environmental impact of traditional print by allowing consumers to buy only what they need, when they need it.”

“HP is excited to work with WCD as they pursue new markets and meet the growing needs of customers,” said Fernando Alperowitch, Vice-President and General Manager, AMS HP Industrial. “With this HP Indigo 15K Digital Press, WCD is able to provide incredible quality while expanding its offerings, enabling them to continue leading in print across Canada.”

“With the addition of HP Site Flow, WCD is equipped to maximize the number of orders they can fulfill on a daily basis and pursue their goals of helping build and be part of a global connected partner network to fulfill orders for customers in local markets, helping reduce the environmental footprint,“ said Kirk Lewis, Global Head of Sales, HP Site Flow. “HP is grateful for our relationship with WCD and looks forward to working with them as they continue delivering for customers in on-demand print and fulfillment.”