WASHINGTON, D.C. -4/18/01 Small businesses can harness the power of direct mail advertising to acquire and retain new customers through new services now available on the popular U.S. Postal Service website. The newest enhancement to the usps.com website provides links to service providers that offer complete online solutions for direct mail campaigns from list services, to creative, print, production and mail entry everything companies need to launch a successful direct mail campaign and grow their business. "Advertisers know that direct mail gives the biggest bang-for-the-buck, but small- and medium-size businesses and nonprofits often feel they can't get in the game," said John Ward, vice president, Core Business Marketing. "These businesspeople are savvy enough to understand the power of direct marketing, but they often have to wear many hats, and don't always have the time to learn how direct mail can work for them. "But with our direct mail website, they can get that information quickly, as well as find a full range of services to help them prepare their mailing. Simply put, the Postal Service is making the power of direct mail available online for these businesses on their own terms." The Direct Mail website has also been redesigned. It provides tutorials, templates for mailers to do their own mailing, and a listing of direct mail seminars. The links for the service providers can be found on the Direct Mail Merchants page at www.usps.com/directmail. The vendors are: DirectMailQuotes.com provides free competitive quotes on direct mail services ListBazaar.com provides mailing list services ThinkDirectMarketing.com provides mailing list services Zairmail provides creative, print and production services ZIPM provides creative, print and production services The website also features the Postal Service's own Netpost.MailingOnline service, which lets mailers submit their creative copy online for printing and mailing.