Xerox Green World Alliance Offers Customers Earth-Friendly Recycling Options
Press release from the issuing company
ROCHESTER, N.Y., April 18, 2001-- Xerox Corporation (NYSE: XRX) kept more than 6 million copy and print cartridges from clogging landfills around the world in 1999.
And coincident with Earth Day, it is unveiling a new logo and package design to energize its industry-leading Xerox Green World Alliance program in an effort to gather - and remanufacture - millions more.
The Xerox Green World Alliance is a worldwide environmental initiative that encourages customers to help Xerox keep cartridges, toner and other supplies out of landfill systems and extend the products' useful lives through remanufacturing.
First established in 1999, the Xerox Green World Alliance had 29 different versions of four separate return programs in 17 different languages. Today the program streamlines these under one umbrella and makes it easy and free for customers to return their used products to Xerox.
"The united Xerox Green World Alliance proves that what's good for the environment is also good for business," said Ernie Pozzobon, vice president, Xerox Consumables Business Unit. "Last year more than 15 million pounds of toner, toner containers and cartridges were returned to Xerox for remanufacturing. All of that potential waste product was kept out of landfills and, at the same time, Xerox avoided raw materials and disposal costs. In fact, the goal for this year's Xerox Green World Alliance is more than $6 million in savings for Xerox."
Under this single, integrated program, new Xerox toner containers, print cartridges and laser printer supplies come with prepaid Xerox Green World Alliance return packaging, enabling convenient returns.
At Xerox, the returns are cleaned, remanufactured, and then inspected. Standard quality processes ensure that the performance is exactly the same for remanufactured and new products.
The Xerox Green World Alliance's new packaging will start appearing worldwide over the next few months as new products are rolled out.
Xerox also offers incentives to customers on selected products, such as a $5 rebate or a $25 up-front discount for North American customers, as an added encouragement for them to return their print cartridges and supplies.
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