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Madison Advisors Identifies Requirements for Evaluating a Customer Communications Management Hosted Managed Services Provider

Press release from the issuing company

Colleyville, TX—Madison Advisors—Madison Advisors has published a brief on the customer communications management (CCM) hosted managed services (HMS) market to provide insights on how to evaluate a CCM HMS provider’s overall solutions.

“The CCM HMS market continues to evolve through emerging providers and acquisition of existing providers. In addition, the solutions continue to add new components for managing data and content elements, which represent the essence of all customer communications,” said Kemal Carr, president of Madison Advisors. “Organizations now have a broad range of hosted CCM solutions, which drives the need for a better understanding of the landscape.”

In the brief entitled, “Transforming the Delivery of Customer Communications to Support New Demands,” Madison Advisors clarifies the definition of CCM HMS and has developed a baseline to evaluate a provider’s overall solution. According to Madison Advisors, there are seven critical components that meet the minimum requirement for a complete CCM HMS solution and that should be considered when evaluating a prospective CCM HMS partner. The brief also provides a view of the current CCM HMS landscape, including both software providers and print service providers, comparing the seven top providers offering CCM HMS.

CCM HMS solutions from the following providers are included in the brief: Conduent, DataOceans, FIS, NEPS, O’Neil Digital Solutions, Precisely and RR Donnelley.

The complimentary brief can be downloaded here.

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