MAYNARD, Mass., April 17, 2001 -- Digital Goods (NASDAQ: DIGS), the leader in digital content marketing, today announced an agreement with American Management Association (AMA), the world's leading membership-based management development organization, to extend the digital marketplace for the management, business and career eBooks from its AMACOM Books division.
Under the agreement, Digital Goods will employ its Amplifi™ interactive marketing and eCommerce tools and services to widen the online market for AMACOM eBooks. Initially, Digital Goods will offer more than 100 AMACOM digital titles, with more expected to follow.
"AMA, through its worldwide conferences, seminars, education programs and publishing initiatives, is one of the most highly respected sources of information and guidance on critical management, business and career issues," said John Carroll, Digital Goods vice president of marketing. "We believe our Amplifi marketing and eCommerce solution answers a need to make that expertise more widely available in digital form across the Internet. We consider AMACOM's business and career titles a jewel in our eBook catalog."
"AMACOM is always looking for ways to reach new markets with our content. We are excited about working with Digital Goods to capitalize on the opportunities in the digital marketplace by making our growing library of eBooks available through its content marketing network," said Rosemary Kane Carlough, AMACOM Books vice president of intellectual property & web strategy. "Digital Goods' presence in the B2B content marketplace is particularly attractive to us, as AMACOM's focus is on classic and innovative how-to advice for the business market."
Digital Goods' Amplifi services for AMACOM will include offers for its eBooks in dynamic storefronts distributed across the Internet, marketing through Digital Goods' network of thousands of retail affiliates, optimized search and contextual offers tied to pertinent online news and other content, email campaigns, and secure friend-to-friend promotion through its patented PassalongTM viral distribution system. AMACOM eBooks also will be available through Digital Goods' online store at http://www.digigoods.com .
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