Postal Service Signs Van Wagner Communications to Manage Ad Network
Press release from the issuing company
WASHINGTON, D.C. The United States Postal Service today announced that it has signed Van Wagner Communications, an advertising company with extensive experience in a wide array of outdoor communications, to manage its Postal Ad Network. The Postal Ad Network is a new program that makes various postal assets available for commercial advertising.
"Van Wagner is a leader in the outdoor advertising industry and perfectly suited to help us leverage our commercial advertising assets," said John Ward, vice president, Core Business Marketing. "We expect the Postal Ad Network to be a significant revenue generator for the Postal Service, and we look to Van Wagner, with their expertise, to help us grow this new advertising medium. Combining our assets with their customer base should make for a powerful new force in the market."
The Postal Ad Network offers advertisers single-source access to a network of postal assets including delivery vehicles, collection boxes, Priority Mail and Express Mail packaging, postal lobbies, stamp booklets and web sites for integrated ad campaigns using multiple media. Van Wagner will manage all aspects of the program, including the marketing and sales of advertising space, as well as sign production and placement.
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