Boston (Seybold), April 10, 2001 – X-Rite, Incorporated (NASDAQ/NMS: XRIT), a leading global provider of technology solutions that measure color, light and shape, today unleashed its 2001 Printing & Digital Imaging Instrument Trade-Up Promotional Program. X-Rite is now offering unique trade-up programs that provide users of previous generations of X-Rite equipment, as well as owners of competitive instruments, credit toward the purchase of X-Rite’s latest solutions for color measurement control. “The X-Rite 2000 Trade-up Program gives our customers the opportunity to improve their color measurement process at a fraction of the price. We’ve designed a unique trade-up offer for virtually everyone in digital imaging through prepress and press,” said Bill Owens, product manager, Printing & Digital Imaging The Americas. “The program also answers the numerous requests for competitive trade-in opportunities.” For Graphic Designers and Prepress Professionals X-Rite is offering its trade-up program for X-Rite Colortron users through June 29. This program is designed to offer Colortron users a cost-effective way to move to the next level with more sophisticated professional color measurement instruments. X-Rite is offering bundles that meet differing user needs. One bundle includes a Monitor Optimizer system (the most accurate solution available for maintaining consistent color on monitors) and Digital Swatchbook. The second bundle option includes a Monitor Optimizer and DTP41 Autoscan Spectrodensitometer. The bundled prices represent a 15% savings off MSRP if purchased separately. Trade-up credit varies based on the Colortron Model series. For The Pressroom Two trade-in specials are in effect through July 31 for select new ATD and ATS system sales in North America. The first is for X-Rite X-Scans, and the second for competitive scanning systems. The terms of the programs are identical. Trade-ins are available toward the purchase of select ATD (AutoTracking Densitometer) and ATS (AutoTracking Spectrophotometer) systems, with credits ranging up to $4,000. Additional credits toward the purchase of select 500 series hand-held Spectrodensitometer are available with trade-in of a handheld instrument. Latest in handheld Spectrodensitometers X-Rite is offering a unique trade-up program where users of previous generations of X-Rite as well as competitive instruments may receive credit toward the purchase of any 500 series Spectrodensitometer instrument. Through August 31, users can receive trade-in credits ranging from up to $500 for each previous generation X-Rite, or current competitive, instrument. X-Rite’s newest handhelds, the 500 Series Spectrodensitometers, use spectral engines to offer the most accurate and reliable density measurements available today. The 500 Series also bring a host of new features such as a large graphic display, multiple languages, and simple keypad operation. Advanced models 528 and 530 also deliver accurate colorimetric information for controlling special colors, paper evaluation, color management and ink mixing. The X-Rite 500 Instrument Trade-up Program runs through August 2001 and is valid on X-Rite instrument purchases made from March 1, 2001 through August 31, 2001. The Small Print Trade-in offers are not valid with any other X-Rite incentive programs. Offers valid in USA and Canada only. Trade-in must be received within 25 days from the invoice date of the trade-in credit in order to qualify. Maximum trade-in values and detailed requirements are available by contacting X-Rite at 877-94-XRITE.