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Avoid Risks in Adopting New Technologies: Critical Mass Shows How

Press release from the issuing company

Hurst, March 22, 2001: Every manager faces the technology squeeze. Adopt too early and the executives question your sanity. Adopt too late and you’re called a dinosaur. Now a quick-to-read primer can help you make better decisions on the road to the future. Critical Mass: A Primer for Living with the Future features 19 essays covering topics like: The New Paper: Electronic Ink, Smart Paper and the Furoshiki! The Last Keyboard: Voice Recognition, Voice Generation, and the Future of Interfaces Are We There Yet?: GPS Technology and Modern Life There is no better resource for anyone who feels overwhelmed by the rapid pace of change and needs to find a baseline to understand how we evolved to where we are today. This easy-to-read set of essays arms the reader with an overview of the evolution of technology. Remember Jane Jetson? Star Trek? Frank Gilbreth or Cheaper By The Dozen? War of the Worlds? Critical Mass essays re-visit these members of the technology cast as well as the invention of the keyboard, wearable computing innovations, and the future of interactive TV. Critical Mass: A Primer for Living with the Future is packed with the ideas you can use to make better decisions in your business and at home. David Weinberger, co-author of The Cluetrain Manifesto (one of this year’s hottest business books), has this to say: "An entertaining and informative crash course on the technology that’s coming down the pike." The book is available through MC2 Books (www.mcgrewmcdaniel.com) and through Ingram Distributors. Contact Pat McGrew at MC2 (+1 817 577 8984 or [email protected]) for details and review copies.

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