Food safety and food service specialist NCCO, which specialises, among
other things, in the production of food safety labels has partnered with
web-to-print specialist Infigo to improve the service it offers to its
In response to a growing client demand for a print e-commerce solution,
by partnering with Infigo, NCCO will be able to reduce production time
on print jobs from weeks to minutes, enabling clients to easily create,
modify and order food allergen labels on demand.
"In the past, the process of ordering custom labels and stickers has
involved a lot of back and forth between customers, sales reps, creative
teams and printers," explains Robert Bagley, e-Commerce Sales &
Development Manager at NCCO.
"But that process can take weeks, and it involves too many moving parts.
Now, even when the office is closed, our website is open."
Following the integration of the Infigo platform, NCCO clients now have
access to a flexible label builder where they can create and order
labels within minutes. As well as providing a unique user experience for
clients, NCCO said it is excited by the fact that it can now take orders
any time of the day or night.
"If you can't give customers the kind of smooth, personalised shopping
experience they're accustomed to with Amazon (or any other online
retailer), you're going to lose a competitive advantage and eventually
customers", Bagley adds.
"That's why we turned to Infigo. We knew they could help us design an
online label builder that gave our customers the flexibility to create
and order custom labels within minutes.
As well as being better placed to meet its existing clients' needs,
Bagley believes an e-commerce solution will also give NCCO a competitive
"Unlike many of our competitors, we now have a label builder that gives
our customers the option to design their own labels online. Uploading a
premade design isn't your only option anymore. We looked at a lot of
platforms for creating a website, but we chose Infigo for several key
"Infigo offers a system for designing and ordering labels that's ready
to roll out of the box. The platform Infigo created allows us to
immediately help our customers, but it also gives us room to grow and
expand the types of custom labels we offer. We can now branch out beyond
custom labels and stickers should we decide to go in that direction."
Infigo CEO Douglas Gibson adds:
"We truly believe in working in partnership with our users. Every print
business is different - a label provider will use the platform
differently to a wide format printer. It's our job to ask lots of
questions so we can ensure that when our technology is deployed, every
user gets a maximum ROI.
"NCCO realised how much time was wasted responding to multiple emails or
making calls back and forth. Our e-commerce solution enables users to
brand their own site and create a unique and simple ordering experience.
Customers can now design and order their labels, with minimal human
involvement, or loss in production quality.
"We can't wait to see what the future holds for NCCO and how they can
scale with Infigo."