3/01 - CeBIT 2001 Heidelberger Druckmaschinen AG (Heidelberg), the leading solution provider for the entire print industry, is presenting the latest developments in the digital printing industry at CeBIT. Heidelberg is currently equipping its digital Digimaster 9110 black and white press with software with the capacity to recognize and process practically all the popular file formats used in computer centers in industry, administration, banks and insurance companies. This takes Heidelberg into a market for which, up till now, Xerox was practically the only supplier. "The potential for possible new installations constitutes around 12,000 digital presses in the next five years. We are well on our way to becoming market leader in the digital printing industry. We are currently looking at the planning figures for the sale of our Digimaster 9110 and we have already sold 2000 machines," states Holger Reichardt, Heidelberg’s Marketing Director, at the company’s CeBIT press con-ference in Hanover. Heidelberg obtained the new software from the Karlsruhe company CSP. Sales of the NexPress 2100 digital color press are to open in September at Print 2001 in Chicago. Heidelberg is presenting its products in Hall 1 over a total area of around 900 m2. The former 150 m2 stand had become too small to display the full Heidelberg digital product portfolio. "Here at CeBIT we are showing how the digital workflow from prepress through to finishing is set up in an integrated print and media house. Many printshops are just waiting for a universal software provider to emerge with a complete product portfolio in the graphic arts industry," states Holger Reichardt. The tremendous increase in productivity of digital and analog presses makes an efficient workflow even more important - the administrative work and prepress data handling therefore take a slice of the time spent on the overall production process. The corresponding software for optimizing the workflow helps save time and money and thereby safeguard the company's competitiveness. Heidelberg and its commitment to software are paving the way into an important new growth market.