LOD, Israel, March 29, 2001 - NUR Macroprinters, (Nasdaq: NURM), a global market leader in wide and superwide digital printing solutions for out-of-home advertising, today announced a new addition to its senior management team. Eli Shalev, formerly a corporate Vice President at CreoScitex, joined the company earlier this month in the position of Vice President, Research and Development. In his new role at NUR Macroprinters, Shalev has assumed overall corporate responsibility for R&D including printer product development at NUR Macroprinters in Israel and in San Antonio (NUR Engineering USA) and ink development in conjunction with NUR Macroprinters' ink operations in Belgium. His initial focus will be on helping NUR Macroprinters to further leverage the R&D capabilities of its various development teams in order to shorten time to market of new products based on the best and most advanced technologies available. "We are thankful to Efi Weinreb, who has been our VP of R&D for the past two and a half years, for his tremendous effort on behalf of the company," says CEO and President of NUR Macroprinters Erez Shachar. "Now we are pleased to have Eli Shalev join us. His solid experience developing high quality color imaging products, both input and output devices for graphic arts business segments, correlates closely with the needs of our customers who produce graphics for the out-of-home advertising marketplace. We are sure Eli will make a major contribution to help us meet both our overall product and organizational development objectives over the coming years." "I am excited about joining NUR Macroprinters. The winning spirit of the company and the growth potential of its target markets are very impressive," adds Shalev. "I look forward to playing a role in driving NUR to continue its growth and strengthen its market leadership."