Press release from the issuing company
Web to print specialists Infigo has been working with Baker Labels to
implement an online store for their brand, Sportstiks. The new store
will reduce unnecessary emails and phone calls with the sales team and
enable the firm to increase efficiency and lower production costs,
resulting in greater savings for the end customer.
While the initial priority is to develop an online store for
sportstiks.com, Baker labels intend to offer automated ordering to B2B
clients that use their Materials, BakPac and Labels divisions
Jamie Doogan, Baker Labels Commercial Manager, said: “At Bakers we
foresee that web-to-print capabilities are going to be a requirement for
successful and continual growth. Our partnership with Infigo is a big
step for us down that road. The fit for us with this platform ticked all
the boxes. It’s in the early stages of implementation, but we’re
confident we can achieve all we set out to achieve and hopefully more.”
The UK-based printer, which employs 100 staff and offers labels,
flexible packaging and athlete ID said that after assessing a number of
web-to-print providers, it was Infigo that offered the functionality and
flexibility they were looking for. The ability to share data between
Infigo’s platform and Baker Label’s other systems, and massively reduce
human involvement on simple jobs, was a major selling point, according
to Simon Chandler, Baker Labels IT and Solutions Manager.
He said: “After extensive research in the web-to-print market, I was
confident to recommend Infigo to be our partner in this venture.
“Our Sportstiks division is where we are focussed initially before we
roll out to our Materials, BakPac and eventually Labels divisions. The
first project is to create a comprehensive storefront to enable new and
existing customers to order products directly with us.
“In turn, it will reduce the touch points on orders for our sales team
and provide us print ready files therefore decreasing art working studio
time. We are excited to be working with Infigo and cannot wait to see
Douglas Gibson, Infigo’s CEO, said that Baker Labels is exactly the type
of company that would thrive using Infigo’s platform.
He said: “More and more print companies are beginning to realise the
opportunities that web-to-print offers.
“Baker Labels identified how much time staff spend writing multiple
emails or making calls back and forth. Our e-commerce solution enables
users to brand their own site and create a unique and simple ordering
experience. Customers can design and order their bibs, with minimal
human involvement, or loss in production quality.
“While getting sportstiks.com up and running is the first phase of this
project we are very excited about the plans Baker Labels have - to offer
B2B portals for their labels and packaging divisions.
“However they are already thinking beyond this, looking at other ways
they can diversify their business and build new revenue streams through
“We are all really excited to be working with Jamie, Simon and the team
at Baker Labels and seeing the creative ways they intend to use the
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