Infigo will highlight how its users have achieved hyper-growth through web-to-print, during the pandemic, at the upcoming DSCOOP Edge Rockies conference. The leading global web-to-print provider will demonstrate how businesses have capitalised on the accelerated demand for print e-commerce achieving growth despite the challenges of the last two years.
Appearing at the Gaylord Rockies Resort & Convention Center in Colorado, the company will demonstrate how web-to-print is easy to sell, easy to build, and easy to scale for print specialists. They will show how to use the Infigo platform to build templates, build websites with a modern and intuitive interface, and how their API enables print companies to reduce manual processes, ultimately buying back time whilst increasing profitability.
“This will be our first show since the pandemic, and it is excellent to be back, with some inspirational stories of how our HP & DSCOOP community clients have achieved significant success through web-to-print over the past couple of years,” says Douglas Gibson, CEO at Infigo.
Despite the impact of the pandemic, many print companies have experienced hyper-growth through web-to-print, and the global web-to-print (W2P) market is estimated to grow at a CAGR of 7% between now and 2027.
“For me, the most important offer of web-to-print at the moment is the ability to deal with a network of people working from home. They need to get products in-store, into the streets, into people’s post-boxes and into their hands - get the brands in front of people from anywhere they want anywhere in the world when they need it. It is the ability to open up that network from the home office, with your phone,” says Precision Proco Group CCO and DSCOOP Global Chairman Jon Bailey.
The pandemic has also further accelerated the demand for e-commerce print services, as Louise Ray, Director of Marketing and Communications, at Plastic Card Services, comments:
“Where we've seen the biggest growth now is from offering a white label storefront version of our @PlasticCardHub. In the last few years during the pandemic, we've seen a nearly 500% increase in online orders.”
Web-to-print is also a highly effective tool that can help close out competitors and onboard profitable new clients.
Paul Manning, Managing Director at Rapidity, a London-based printer committed to eco-friendly print, and which specialises in direct marketing, display, and creative print, says:
“The demand for people to place orders online at the moment is unbelievable, and there’s still a lot of niches that haven’t yet been exploited. Whether it’s templated, B2B or B2C - the reality is that there's still a lot of growth out there.”
However, not all adopters of web-to-print have experienced the level of growth achieved by Plastic Card Services and Rapidity , which, Gibson argues, is likely down to a lack of strategy.
“We advocate a 4-pillar approach to achieve ‘hypergrowth’ through web-to-print,” continues Douglas.
“It is essential for companies to map out timelines and strategies which focus on who in the business owns the service, who can sell it and demonstrate it, and who can set it up, train, and support on it. Then it’s about agreeing on what your solution is going to offer and what it is called; how you plan to market and sell it and onboard new clients and how you scale the business, and of course, how you are going to review its success and the value it is delivering for your customers. Our insights reporting tool can help with all of that.”
The growth in web-to-print also offers additional benefits in terms of staffing as the best platforms can easily integrate with suppliers and their clients’ systems, helping them drive more revenue and reduce costs. Christian Gurd, Head of Systems at UK-based digital customer communications provider Paragon Customer Communications, says:
“The ability to automate jobs means less human intervention, which reduces the admin time required, ultimately maximising profit. It's very beneficial.”
Infigo Head of Customer Success, Greg Young, added, “DSCOOP always presents an excellent opportunity for us to spend time with existing customers as well as the HP teams and other exhibiting partners. Douglas and I are incredibly excited to be on the showcase floor once more, seeing some familiar faces as well as highlighting some of the software enhancements from the past 24 months that we haven’t been able to share face to face with the DSCOOP community!”
For more information, visit our website www.infigo.net or contact Juliana Zapp on +44 (0)330 460 0071 or [email protected].