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New Affordable Color Technologies from Lexmark Increase Efficiency

Press release from the issuing company

LEXINGTON, Ky., Mar 22, 2001 -- Continuing to redefine office printing, Lexmark International, Inc. (NYSE: LXK) today introduced two groundbreaking products that set new standards for the affordability and performance of color business printers. Color is universally acclaimed as an asset that adds significant impact to business documents, but the traditionally higher costs and slower speeds of color printing have prevented its widespread use. Today’s launch of the Lexmark J110, featuring new LiquidLaser™ technology, and the Lexmark C720 color laser printer introduces a powerful value proposition to enterprises that want to efficiently deliver high-impact color documents to increase their competitiveness. “At Lexmark, we work with our customers to help them integrate printing technology as part of their strategic workflow ,” said Paul Rooke, Lexmark vice president and president of its Business Printer Division. “Viewing the office environment this way, printing can add impact, create efficiencies and save money – and nowhere is this better evidenced than by our pioneering new color products that can quickly produce documents that get noticed and deliver results.” Combining color laser speed and quality with the economy of an inkjet is the Lexmark J110, a business-class color inkjet printer with Lexmark’s innovative LiquidLaser™ technology that delivers laser-quality results across a broad range of plain papers, negating the need to purchase expensive special papers. Ideal for small workgroups, the unique Lexmark J110 performs with the speed and resolution of comparable color laser printers, but can be purchased for half the price at under $1,000.