NEW YORK, NY, October 14, 2008 - Broadford & Maloney Inc. (BMI), an international agency specializing in marketing for the graphics and packaging industries, has been named by Pantone to select a limited number of printers across the United States who will be invited to participate in the PANTONE Reseller Program targeted on reaching quality-driven printing buyers.
The PANTONE Reseller Program provides a unique marketing platform that enables select printers to offer their customers and prospects the new PANTONE Goe System with over 2,000 new colors, the remarkable ColorMunki Design tool, PANTONE Color Bridge, as well as the full matrix of industry-leading PANTONE Color products.
As an official PANTONE Reseller, participating printers will enjoy valued status as their printing customers' most trusted source of color information and a readily accessible link to the graphics industry's newest and most exciting advances in color management.
To hone the color expertise of the reseller's sales and customer service personnel, Pantone will provide a series of comprehensive training webinars covering all of its key product lines.
Designation as an official PANTONE Reseller will be strictly limited to a select number of qualified printers in each state with the resources to implement the reseller program in their marketing area.
To launch their reseller activity, participating printers will be offered a special startup package of the most in-demand PANTONE Color products at discounted prices.
"The PANTONE Reseller Program is a unique marketing opportunity and a powerful door-opener for printers," noted Martin Maloney, chairman of Broadford & Maloney. "They become an extension of the world's foremost color organization, and clearly position themselves as a reliable portal to the new color space created by Pantone for the rapidly expanding range of breakthrough applications in printing and packaging."
For information about the PANTONE Reseller Program, printing company executives can contact Martin Maloney at 212-836-4710, or by e-mail at [email protected]