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Xerox President Unveils Strategy, Technology to Lead Large-Scale Migration to Color

Press release from the issuing company

NEW YORK, March 20, 2001  -- Xerox President and COO Anne Mulcahy today outlined a broad color strategy -- supported by breakthrough technology -- that will fuel a transformation in Xerox Corporation's (NYSE: XRX) core business and drive a large-scale migration from black-and-white to color documents in every market the company serves. Speaking at a multinational press briefing, Mulcahy showcased "the world's largest color platform," including a bevy of new color products, solutions, and services that form the foundation of "The New Xerox." "With this incredible array of technology we will continue to shatter the barriers to color everywhere," Mulcahy said. "Our customers are demanding it - as they look for faster, more cost-effective color solutions. Our business model requires it - as we pursue new and more profitable sources of revenue." As part of its color leadership strategy, Xerox spotlighted several new color offerings, ranging from the breakthrough 21 page-per-minute (ppm) Phaser 2135, a $5,999 office color printer that is three times faster than the competition, to a roll-fed, continuous-feed color web press that runs 2000 ppm with customized content on every page. Also highlighted were new digital front ends and enhancements to the DocuColor series, enabling transactional printing that makes possible cost-effective production of bills, statements and invoices in full color.