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MagNET Research Provides Publishers With Data and Attracts Online Panelists

Press release from the issuing company

New York, NY (March 19, 2001) - - MagNET, a series of online surveys conducted by Magazine Publishers of America (MPA), can now provide timely, useful information to advertisers, circulators and magazine marketers. This initiative enables magazine publishers to launch Web-based products and brand extensions that are truly customer-driven and provide value to their various audiences. The surveys include such magazine-related topics as the impact of magazine brands, Internet advertising effectiveness, the utility of magazine Web sites, consumer privacy issues, e-commerce and magazine circulation. They track the attitudes and opinions of consumers who visit magazine Web sites. By placing links to brief surveys on these magazine sites, the MPA can accumulate information that provides the magazine industry's various constituencies with valuable insights about the synergy of the Internet and the printed page. "MagNET leverages the latest interactive research technology to offer MPA members a valuable service which tracks the impact of magazine brands in today's multimedia environment," notes Ellen Oppenheim, Executive Vice President/Chief Marketing Officer of Magazine Publishers of America (MPA). "A link on an MPA member's Web site invites consumers to participate in a brief survey. When respondents have completed it, they are automatically returned to the Web site they were accessing." MagNET Topline Results A Survey of Consumers Who Visit Magazine Web Sites Focus: CIRCULATION 75% of magazine Web site visitors also subscribe to, or buy at a newsstand, the printed version of the magazine 7 Nearly 4 out of 10 visitors would prefer to renew their magazine subscriptions via e-mail as opposed to traditional mail 20% of magazine Web site visitors have subscribed to the printed version of a magazine online Focus: MAGAZINE WEB SITE UTILITY 63% of magazine Web site visitors prefer to read both the printed and online versions of the magazine Web site visitors report that their favorite magazine sites contain content from the printed version, tips and advice, and historical archives of information 72% of magazine Web site visitors definitely plan to visit that specific site again Focus: E-COMMERCE 68% of magazine Web site visitors have used their credit cards to purchase a product or service online Almost 7 out of 10 visitors believe that "there's no difference between buying something online or over the phone" The number one reason why magazine Web site visitors shop online is because they "don't have to talk to a salesperson"