Boston, Massachusetts—March 12, 2001— Sprockets, the Application Service Provider to marketing, advertising, entertainment, and creative professionals, announced the release of its Web Collaboration Platform and core applications. After a year of development and testing, Sprockets is now available to meet the growing challenges of group collaboration across the multiple firms involved in print, video, Web, and multi-media projects.
Sprockets is designed to manage the complex processes involved in marketing and production projects. Sprockets allows users to stay on top of many projects at once, that may involve participants across several companies sharing large digital content files. "There is so much energy and interest in the network-delivered application space," observed Patrick White, Sprockets Founder and CEO. "Sprockets is proud to be at the center of this. As a cross-enterprise application suite designed to link the media supply chain from concept through completion, Sprockets provides common-sense applications to our user communities."
"What makes the Sprockets model so compelling is that they have approached the issue of collaborative workflow from a customer's perspective," noted Bill Davison, industry consultant at Point Balance, Inc. "Sprockets can aggregate a multitude of creative tools from project management to file sharing or even stock photography searching and present them back to the consumer in a system that's easy to use and account for. The conceptual and creative processes are not only enhanced, but business management has a better handle on the true costs and financial implications of decisions."
Sprockets provides easy to use project management and file-sharing applications hosted on a secure scalable infrastructure. This provides a single place for users to track all of their activities and projects. The Sprockets collaboration tools include calendar and scheduling tools, discussion threads, and distribution wizards to manage file delivery, estimating and procurement, and press kit distribution. Sprockets plans to roll out additional services on an on-going basis.
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