Standard Register Earns First Place for Best Packaging
Press release from the issuing company
(DAYTON, OHIO), March 15, 2001 - Standard Register was honored last night by Intele-Card News at the seventh annual Prepaid Excellence Awards. Standard Register received the Best Packaging award for a gift card package developed for Mimi’s Cafe. The innovative package was cited for creative graphic design and functionality designed specifically for the retail food environment. Intele-Card News also honored Standard Register in 1999 for outstanding gift card packaging and in 1998 for a prepaid phone card program.
This year’s winning package design features an artist’s cartoon used by Mimi’s as part of its identity campaign. The gift card integrates with the look of the package. A die-cut within the package provides a consistent graphic theme when the card is removed from the package. The card allows buyers to customize the amount, while the unique tri-fold carrier contains “To”, “From” and “Initial Value” lines for additional customer personalization. A magnetic stripe, scanned at the time of purchase, allows Mimi’s employees to designate the card’s value.
“Our goal is to produce secure, creative packaging that helps gift cards stand out in a busy retail store,” said Beverly Humphrey, Product Support Director at Standard Register’s Imaging Services Group. “We appreciate the opportunity to partner with Mimi’s on this card program and are proud to be recognized with this prestigious industry award.”
Sponsored by Intele-Card News, the Prepaid Excellence Awards recognize the exemplary efforts of companies that conceive, design, implement and market prepaid products. Winners were recognized in 22 different categories at the Intele-Card News Expo 2001 earlier this week.
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