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Reynolds Selected by BMW Canada for Retail Management System

Press release from the issuing company

MISSISSAUGA, Ontario, March 15, 2001 - BMW Canada Inc. has selected Reynolds and Reynolds (Canada) Limited as the exclusive provider of retailer management systems and related products and services. Reynolds will provide the ERA retail management system to all BMW retailers across Canada. “We are very pleased to be working with Reynolds and Reynolds and its dedicated enterprise team,” said Hendrik von Kuenheim, president and chief executive officer of BMW Canada. “Reynolds’ strong position in the automotive industry provides us with the confidence that they will deliver the high-quality products and services we need to streamline the flow of information and significantly reduce costs throughout BMW Canada.” The industry-leading ERA retail management system takes information technology to the next level, powering the retailer’s sales, marketing and customer retention activities. ERA is the core of Reynolds’ broad suite of auto retailing services, which include dealership training, Internet buying services, customer relationship management solutions, and networking services. “We’re very pleased to add BMW Canada to our growing list of enterprise accounts, which includes Toyota Canada, Hendrick Automotive Group, Asbury Automotive Group, AutoNation, UnitedAuto Group, Budget Car Sales, Southeast Toyota, Gulf States Toyota and Sonic Automotive,” said Pierre Blais, vice president and general manager of Reynolds Canada. The Reynolds’ Enterprise Solutions Group concentrates on new manufacturer and distributor initiatives, as well as activities of large Automotive Enterprises in the auto retailing marketplace throughout North America.

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