When it comes to the sustainability of print and paper, it is important to separate the facts from the myths.
Two Sides, the print and paper advocacy group, are excited to announce the release of the NEW Myths & Facts booklet. A smart new design with updated facts on paper and the environment, from European forest growth and paper’s low energy consumption to the high recycling rate of paper and the circular economy.
The European paper industry is a world leader when it comes to sustainably sourced raw materials, renewable energy and recycling rates.
Yet the myths around paper are still prevalent amongst consumers. A 2021 survey by Two Sides1 revealed that 64% of European consumers believe European forests are shrinking when, in fact, they have been growing by an area equivalent to 1,500 football pitches every day.2
The total volume of Europe’s forests is approximately 28 billion m3, a figure which is currently growing by about 612 million m3 annually.3 Forests support the livelihoods of millions of people. They are vital for conservation, biodiversity, energy supply, soil and water protection.
Often the source of these misconceptions is the abundance of misleading information about paper and its impact on the environment. Paper has been the preferred communications medium for 2,000 years. Even in today’s digital world, it continues to be highly effective, and when produced, used and disposed of effectively, is inherently sustainable.
“Two Sides seeks to ensure that by fostering a better understanding of our industry’s environmental credentials, print and paper – through its myriad of uses, from commercial applications to the basis of learning and creativity – remains an essential medium for many generations to come.” says Jonathan Tame, Managing Director of Two Sides UK.
Tame continues, “The Myths & Facts booklet explains to brands, retailers and consumers, 9 powerful reasons that show just how sustainable paper products really are. Two Sides members are encouraged to use these facts in their marketing communications to further spread the reach of paper’s positive sustainable story.”
Members of Two Sides have access to a large library of communications tools, including the new packaging booklet, which can be co-branded with their company logo. They also have access to consumer research, industry-leading information, sustainability advice, and events.
For more information about the sustainable attributes of print and paper, and to download your digital copy of the new Myths & Facts booklet, please visit: https://www.twosides.info/the-myths-and-facts-booklet/.
For more information about the many benefits of joining the Two Sides, please visit www.twosides.info/why-join-two-sides.
Two Sides & Toluna, Papers Place In A Post-Pandemic World, 2021.
FAO data, 2005 – 2020.
EU Greensource, 2021