FREMONT, Calif., March 14, 2001—Lexar Media, Inc. (NSDQ: LEXR), a leading designer, developer and marketer of award-winning high-performance digital film and connectivity products for the digital photography market, has added Micro Center, The Computer Department Store, as a retail partner. Micro Center, a computer retailer operating 19 stores in 16 major U.S. markets, will carry Lexar Media’s award-winning 4x, 8x, 10x and 12x CompactFlashä and Memory Stickä digital film products and Lexar Media’s Universal digital film and FireWire readers. “With the recent opening of our Digital Imaging departments, Micro Center is experiencing rapid growth in high-end consumer and prosumer digital camera sales,” said Sean Beaupre, Micro Center’s merchandise manager for peripherals. “Lexar Media’s 8x, 10x and 12x digital film and connectivity products provide a high level of performance for these demanding applications.” “We are very excited about Micro Center’s decision to partner with Lexar Media,” said Tim Sullivan, Lexar Media’s vice president of channel sales and marketing. “We feel that Micro Center’s in-store digital imaging departments are an ideal environment for selling Lexar Media’s high-performance digital film and connectivity products. We look forward to developing new and exciting ways to address the needs of Micro Center digital photography customers.”