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CreoScitex Europe Appoints New Product Marketing Director

Press release from the issuing company

Waterloo, BELGIUM (March 2, 2001) - CreoScitex Europe SA, a subsidiary of Creo Products Inc. (NASDAQ: CREO; TSE: CRE), has appointed Eddy Houba as Director of Product Marketing. Mr. Houba will lead the team of Product Marketing Managers for the complete line of CreoScitex products in Europe. After completing his studies in engineering in Digital Technologies, Mr. Houba worked for six years for the Eastman Kodak Company in Benelux and France where he was involved in the market introduction of systems, such as the Kodak Signature Proofing System, the Kodak Prophecy and the Kodak Approval™ Proofing System. In 1993 Mr. Houba joined the European operations of Iris Graphics as application specialist on the full range of Iris products. After completing a business-to-business marketing course at the EHSAL institute in Brussels, he joined Scitex Europe in 1995 and became the European Product Manager for Digital Proofing and Color Management systems. In 1998 Mr. Houba moved to the Scitex headquarters in Israel as Marketing and Business Development Manager in the Corporate Color Technologies Group. At the conclusion of his one-year assignment, which included the development of the Profile Wizard™ product, Mr. Houba returned to CreoScitex in Waterloo. "I'm pleased to accept this great opportunity with CreoScitex," said Mr. Houba. "We have excellent products and the most knowledgeable people to help our customers achieve new levels of quality, efficiency and profitability."