You might have the most well-designed website and the best quality t-shirts, but your sales are really struggling.
Well, the online t-shirt market is competitive. Taking over the competition is a major challenge for t-shirt business owners.
In such a scenario, customizable t-shirts are a great way to drive more customers to your store and grow your business.
By integrating t-shirt design software on your website, you can enable shoppers to customize their t-shirts.
This post talks about everything you need to know about how t-shirt design software can benefit your business.
Enables You to Cater to the Trend of Customization
Customers no longer want off-the-shelf t-shirts. They expect brands to deliver tees tailored to their needs and preferences.
They are even willing to pay more for products with their favorite movie dialogues, quotes, personal images printed, etc.
Statistics are proof that this trend of customization is not going away anytime soon.
According to Grandview Research, the global custom t-shirt printing market will likely expand at a CAGR of 9.7% from 2021 to 2018.
Therefore, start-ups to big brands are enabling customization on stores to increase sales.
For instance, Spreadshirt is a well-known eCommerce company for custom t-shirts and clothing. Using a product customization tool, shoppers can make their own t-shirt designs by adding text, images, and more.
(Spreadshirt selling custom t-shirts using a t-shirt design software)
Offer T-shirt Designs That Customers Love
T-shirt design trends never remain consistent. They change with seasons, customer demands, social or political movements, etc.
Earlier t-shirt designs included Disney prints, band logos, quotes, etc. The latest trends include bold images, artwork, animated graphics, and more.
There is a store on Etsy - SimpleTop that offers beautiful t-shirt designs like an art drawing of jellyfish, The Great Wave, etc.
(The demand for unique t-shirt designs)
T-shirt businesses need great designs that make sales. But finding such creative designs that are adaptive to changing needs is a difficult task.
That’s when a web to print software helps. It is equipped with features like artwork management, pre-loaded templates, etc.
Store Owners can upload artwork and designs in the tool and assign them to single or multiple products.
That way, you can create ready-to-sell products for end customers. Once they choose an artwork, they can make further customizations as per their requirements.
Build a Customer Base That is Happy to Promote Your Brand
When you offer products tailored specifically for a customer, they feel happy and satisfied. Such customers are likely to become advocates for your brand.
They recommend your business more often, and such word-of-mouth marketing helps you increase sales without spending too much on paid ads.
‘With word of mouth strategy, your brand encourages customers to share about their positive experience with a product or service. Because people trust those close to them, they might trust the product recommendation or purchase the product.’ - HubSpot.
You can encourage customers to share their custom designs on social media platforms. It is a good way to create a buzz about your business and attract potential customers to your store.
Driving more shoppers to your store is difficult with more businesses joining the online landscape and customers' ever-growing expectations.
And what’s tougher is to convince them to choose you over your competitors. A T-shirt Design Software gives you that competitive edge by enabling customization in your store.
I hope this post has answered all your queries about why a web to print software can benefit your online t-shirt business.
Summary: Are you losing your sales to your competitors? A t-shirt design tool can help you get a competitive edge. Check out this article to know all about how your t-shirt business can benefit from the tool.