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Packaging Artwork, Content, and Color Management Made Easy with Latest Digital Tools from Esko | Brand Solutions and X-Rite® Pantone at PACK EXPO 2021

Press release from the issuing company

Esko | Brand Solutions will partner with X-Rite® Pantone to showcase the latest collaborative software solutions helping CPG and life sciences brands to leverage packaging artwork, content, and color management for success at PACK EXPO, Las Vegas from September 27-29.

Delegates to the leading industry event will have access to Content Management in Esko WebCenter and get a first look at new developments in automated pack shot generation for 3D photo-realistic imagery that sets product visualizations apart from the competition.

Matthew Haws, vice president global marketing at Esko | Brand Solutions, said: “The team will be on hand to demonstrate just how easy it is for brand teams to specify, manage and reuse content to be used in artwork by connecting content and workflow directly in the artwork creation process. We’ll also be going in-depth into structured content and how automating the process can significantly reduce lead times and drive-up accuracy for packaging and labeling requirements.”

Covering every aspect of accurate and efficient content management, the Esko | Brand Solutions and X-Rite® Pantone teams will highlight the benefits of color management via the WebCenter module, Color Trace. The module, which implements a color workflow in WebCenter connects with X-Rite ColorCert via the packaging process to ensure optimal color consistency and quality of branded content.

“We’re here to show brands how metrics-driven, traceable processes can drive up color consistency,” adds Cindy Cooperman, vice president, brand global strategic accounts at X-Rite. “Working to recognized industry standards, users can measure color in a clear, specific way, achieving unwavering color management for better packaging and labeling results.”

As Esko looks to support brands in achieving rapid speed to market and enhanced accuracy with its collaborative workflow solutions and accompanying modules, such as Content Management and Color Trace[SM1] , the company has also developed ways to aid enhanced content creation.

“At PACK EXPO, we’ll share with delegates how to produce photo-realistic images in minutes from production files, and without the need for costly and labor-intensive photography,” continues Haws. “We look forward to sharing this breakthrough technology with visitors and showcasing how our collaborative software solutions for brands comprise a complete toolkit for packaging success.”

To find out more, visit the Esko | Brand Solutions team at booth #C-2035 at PACK EXPO, Las Vegas from September 27-29.

Learn more about WebCenter from Esko | Brand Solutions and X-Rite® Pantone.


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