Chanhassen, Minn. – IWCO Direct, a leading provider of data-driven performance marketing solutions, announced Dave Ciocchi has joined the company as Senior Vice President of Sales and Customer Solutions. Ciocchi is an accomplished sales leader with substantial experience in the direct marketing industry and a deep understanding of today’s customer needs. He will guide and support the IWCO Direct sales and account teams to bring together innovative solutions that deliver exceptional results for marketers.

For the past seven years Ciocchi served as head of sales at RR Donnelley, first with the Eastern Region sales team and then the National Region for the Direct Marketing Group. He also has held sales leadership roles at Quad, USA Direct and Moore Business Systems. He is a graduate of Syracuse University with a Bachelor of Science degree in Business and Speech Communication.

IWCO Direct continues to focus aggressively on adding talent to its leadership team that expands its ability to deliver innovative solutions to client needs. The company’s success with this effort signifies an appreciation by key industry players for the vision IWCO Direct has for its future and its strategy to evolve into a leading performance marketing partner.

“Dave is an incredible addition to our team who will bring tremendous energy and leadership to the organization and help us execute the strategy we have developed for meeting the current and evolving needs of our clients and prospects,” stated John Ashe, CEO of IWCO Direct. “Throughout his career, Dave has been a forward-thinking leader who excels at developing relationships and providing collaborative, innovative marketing solutions by engaging multiple channels and organizational resources.”

Ciocchi adds to a growing list of leading talent that has joined IWCO Direct in recent months as the company modifies and expands its talent base and service offering. Recent additions include Reid Holmes as Executive Creative Director, Ken McDonald as Vice President Supply Chain and Mike Parker as Chief Marketing and Solutions Officer. These key hires are part of the company’s strategic investment of approximately $50 million in the transformation of the company’s technology and digital marketing capabilities, as well as its production platform, to meet the needs of its marketing clients.