FREMONT, Calif., March 8, 2001— The Printroom.com Professional Studio service is live on the web as of today, announced Printroom.com, a business unit of Lexar Media (NSDQ: LEXR). A Printroom Professional Studio enables event, corporate, wedding, sports and other pro photographers to create customized, password-protected, copyright-protected, online galleries to sell prints directly to their customers at prices they set. “There has been an overwhelming interest in Professional Studios since its preview at PMA 2001,” said Carlton Osborne, general manager and vice president of Printroom. “Professional photographers see the tremendous value in setting up online e-commerce galleries to display and sell their images. With Printroom taking care of Web hosting, e-commerce transactions, printing and fulfillment, photographers have more time to pursue what they love most: shooting pictures. They view the addition of a Printroom Professional Studio as a critical component to building their businesses.”