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WhatTheyThink

Ebook Buzz Begins In Earnest

Press release from the issuing company

3/7/01 - Accordong to Trendwatch - In the past 12 months, 36% of book publishers didn't do any design for electronic-only publishing (like PDFs and eBooks). However, 26% of book publishers said their involvement in electronic-only publications was either increasing a little or increasing a lot. And no one said it was declining--not that there's much to decline from at this point. Why should you care? EBooks are a loud buzz in publishing today, which publishers are hoping will turn into a vast hive of activity. And it's easy to see why: there are no printing costs, nor is there any shipping, warehousing, or--best of all--returns. They're hoping the buzz will result in sweet honey--but there's always the possibility it will end up stinging them in the end.

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