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Esko to Showcase Innovative Digital Workflow Solution WebCenter at WestPack 2021

Press release from the issuing company

Esko will be exhibiting at California’s largest packaging event, WestPack at booth 5266 between August 10-12, 2021 at the Anaheim Convention Centre. The leading software specialist will present the latest in innovations that digitize, automate, and connect users, showcasing its flagship collaborative workflow management software, WebCenter.

WestPack, which unites key decision-makers from the packaging community, will celebrate its 35th event, with 13,000 packaging industry influencers expected to visit the highly anticipated show.

Matthew Haws, vice president global marketing at Esko Brand Solutions said, “We’ll demonstrate how easy it is for teams to digitally manage workflow, and specify and reuse content to be used in artwork designs, by connecting workflow and content directly in the artwork creation process. Our team will be on hand to show attendees first-hand how our solutions improve efficiency and quality from one central process.”

As brands adapt their packaging and labelling to meet changing regulations and legislation, the Esko software portfolio helps customers to overcome the challenges of balancing speed to market with consumer confidence and brand trust. The Esko team will be on hand to highlight WebCenter features, such as its innovative content management functionality.

A key tool on show will be WebCenter structured content, which coordinates regulatory efforts for packaging, including affiliates and partners within a single?system?tightly integrated with label and packaging departments.

“Collaborative editing, improved traceability and the ability to re-use approved content with confidence are just some of the hallmarks that define Content Management in WebCenter, which can be leveraged by brands to create compliant, error-free informational and promotional materials. We look forward to showcasing this and more to all members of the packaging supply chain at WestPack 2021.”

To learn more about the full suite of tools in the Esko portfolio, including Studio, ArtiosCAD and Cape Pack, please visit booth 5266 between August 10-12 at the Anaheim Convention Centre, California.

Learn more about WebCenter from Esko here.


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