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The Bellissima Network Expands to the Benelux: Hamillroad Appoints Athena Graphics as Bellissima Trade Shop

Press release from the issuing company

Cambridge, UK – Prepress company Hamillroad Software announced today the appointment of flexographic plate-maker Athena Graphics, further expanding its Bellissima DMS screening availability in Europe.

Athena Graphics is an independent, family-owned business celebrating 30 years of trading this year. Offering a “best-in-class” prepress solution for printers, retailers, and brand owners, the company aims to minimize the need for re-work, reduce the time-to-market and decrease operational costs.

Stefaan Deblauwe, COO at Athena Graphics, explains, “We pride ourselves on providing a high-quality service to our customers. We work hard to achieve accurate execution on all our work; our customers are at the forefront of all we do. With this in mind, we need to make sure any technology we use will only look to strengthen these values – and we have no doubt found this with Bellissima.”

After observing the market and seeing the increase of Bellissima adoption globally, the team at Athena Graphics felt that it was the right time to make the change and been impressed. “The results achieved so far have been second to none; it’s simply brilliant for flexo. We can help our customers produce repeatable Ultra HD quality, widen their operating window, and aid them into new markets and win new business opportunities,” adds Stefaan.

Commenting on this latest addition to the Bellissima Network, Pierre Hammond, Commercial Director Hamillroad, commented, “This continued expansion into a key area in Europe is another successful step towards ensuring greater supply for the increasing demand for Bellissima screened plates. We welcome Stefaan and the team at Athena Graphics into the network and look forward to working with them to achieve joint success.”

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website: www.hamillroad.com/the-bellissima-network/

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: [email protected] or complete the form online: www.hamillroad.com/bellissima-resellers/ 


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