Key3Media and Business Wire Sign Agreement for Tradeshow News
Press release from the issuing company
LOS ANGELES -March 1, 2001- Key3Media Group Inc. (NYSE:KME), the world's leading producer of information technology tradeshows and conferences, today announced that it has selected Business Wire, the largest independent newswire in the world, as the company's official news distribution service.
The two-year partnership will create central online destinations for all news items relating to the Key3Media event brands: COMDEX, NetWorld+Interop, Seybold Seminars and Key3Studios. The partnership will streamline media access to event news by organizing all exhibitor and show management news in central locations for faster, easier retrieval.
The new services made possible through the partnership will enable Key3Media to better serve its customers by affording them new opportunities to gain media exposure for their company and product news. "Key3Media is focused on creating unique services to better serve our customers," said Dick Blouin, chief operating officer of Key3Studios.
"After an extensive RFP process, we have selected Business Wire as our news distribution partner of choice. Through this agreement both parties will work together to create entirely new methods for media to monitor industry news, and for exhibitors to engage key press and analysts. This breakthrough agreement allows Key3Media to serve its customers on a whole new level."
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