Impresse Cuts 60 Employees, To Help Focus on New MRM Solution
Press release from the issuing company
2/27/01 (WhatTheyThink) - Impresse has laid off 60 employees, mostly in the sales, customer service and marketing area. The company now has about 80 employees. According to sources inside Impresse and familiar with the situation, the move was part of an overall strategy to focus on their new Marketing Resource Management (MRM) solution.
Sources said the restructuring will help "present the new Impresse." The company is now selling a full blown enterprise system that is sold on the CFO and CIO level and will require a different set of skills. Sources said Impresse has the full support of their "blue chip investors and will continue to execute their planned March launch of the MRM solution."
In January, Impresse announced their browser-based MRM solution. The system helps integrate spending making it easy to track expenses and “ensure that marketing dollars are well spent while introducing efficiencies that help lower overall costs.” Impresse also unveiled new clients - General Motors and Merrill Lynch.
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