Editions   North America | Europe | Magazine


Publishers Business Conditions Continue To Head South

Press release from the issuing company

2/27/01 - According to TrendWatch, last summer, 47% of publishers reported excellent business conditions; now, come Winter, that number has dropped to 36%. The number of publishers reporting poor conditions rose from 8% to 11%, and the number reporting very bad conditions rose from 1% to 2%. Not surprisingly, magazine publishers were among the hardest hit. It's not news to anyone in magazine publishing that advertisers are scaling back their spending --some are now seeing less and less of a need for staples. Yet periodicals are expected to have a robust online presence--and with the same budgets and resources that barely produce a print edition. Now come eBooks and wireless publishing--but no new budgets for them. Book publishers are trying to diversify, but is it any wonder that magazine publishers have been conspicuously absent from the eBook fray?

WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs