Rockford-based agency Trekk has earned recognition for its work on a 2020 content marketing campaign for client Rittal North America. The B2B campaign, which targeted production facilities in the food and beverage industry, garnered four recent awards:

AVA Digital Awards Gold Award (Association of Marketing and Communication Professionals) in the category of Digital Marketing /Content Marketing — White Paper

Silver Muse Creative Award (International Awards Associate) in the category of White Paper

Hermes Creative Platinum Award (Association of Marketing and Communications Professionals) in the category of Communications Strategic Program — Marketing Campaigns

Communicator Awards (Academy of Interactive and Visual Arts) Award of Distinction — Content Marketing

About the Rittal Consumer Insight Report
The COVID-19 pandemic presented unexpected and unprecedented challenges for food and beverage manufacturers, from supply chain interruptions to loss of consumer confidence after a handful of high-profile plant shutdowns. In order to equip its food and beverage manufacturing customers with valuable and actionable insights, Trekk worked with Rittal North America to survey a representative sample of American food consumers in order to understand how their attitudes toward food and beverage manufacturers and processors had been affected by current events and related media coverage.

The resulting Consumer Insight Report was intended to help Rittal customers understand consumer sentiment so that they could take strategic action to restore public confidence and build trust going forward. Among the proactive steps suggested in the report were tips for communicating investments made in hygienic equipment and technology, such as Rittal's line of hygienic design enclosures. This piece was used as part of a content marketing campaign executed by Trekk, which included lead-generating webinars about food and beverage manufacturer compliance with the Food and Safety Modernization Act and promotion of Rittal's range of hygienic design enclosures via lead-nurturing emails.

About Rittal North America
Rittal North America, LLC is a global manufacturer of industrial and IT enclosures, racks, and accessories including cooling solutions and power management systems for industrial, data center, outdoor, and hybrid applications. Rittal provides innovative, high-quality solutions for practically any industrial or IT infrastructure application, from single enclosures to comprehensive, mission-critical systems.

About Trekk
Trekk is a tech-driven creative services agency obsessed with exploration. We believe that problems are identified by the curious and solved by the courageous. See more of our work.