L.A. apparel fulfiller adds East Coast production facility to accommodate booming on-demand production business
Englewood, N.J. – Kornit Digital, a worldwide market leader in digital textile printing technology, announced Los Angeles-based branded apparel manufacturer Apliiq is implementing additional Kornit Storm systems for digital direct-to-garment (DTG) production on demand. These installations coincide with the brand’s addition of a new production facility in Philadelphia, reflecting Apliiq’s commitment to serving its customers as efficiently as possible and with a high degree of quality, now from both coasts. Apliiq looks forward to supporting brand partners, artists, creatives, and entrepreneurs in the Philadelphia area and the East Coast at large.
A Kornit Digital customer since 2017, Apliiq serves a broad range of clients, and offers them services including private labeling, embroidery, and digital printing for startup and established fashion brands, via a drop shipping business model. Apliiq has partnered with Shopify and WooCommerce to give customers a reliable e-commerce platform for building and scaling their apparel-on-demand business, while offering growing entrepreneurs a streamlined production mechanism with minimal overhead and inventory liability.
In marketing to its creative customer base, Apliiq’s value proposition mirrors Kornit’s, which emphasizes the ability to produce garments quickly, with minimal setup time and labor, to eliminate waste and ensure low-risk entry into the custom apparel world: “The Apliiq platform allows you to only pay to create your fashion products once you have already sold an item to your customer. This way you are only paying for the exact product you need, the moment you need it.”
“We enjoy working with Kornit to fulfill the print-on-demand needs of our brand partners,” said Ian Gruber, Apliiq CEO. “The efficiency of the Kornit printing platform, environmental safety of their inks, and the overall quality of the finished products is why we chose to make these systems a cornerstone of our eastward expansion. Kornit provides a robust catalyst for making fashion entrepreneurship possible, for Apliiq and its growing community of brand partners.”
“E-commerce has driven a sea change in the fashion world, whereby fulfillers need the capability to transform customized design concepts into tangible, retail-quality products at the speed of digital,” said Chuck Meyo, President of Kornit Digital Americas. “As we’ve seen with many other Kornit users worldwide, Apliiq has more than doubled demand for its services in the last year alone, and when you have the efficient, responsible, eco-friendly production benefits our systems provide, there is no limit to what you can offer a marketplace hungry for imagination brought to life. Kornit is proud to continuously earn the faith and business of growing platforms like Apliiq.”