Counterfeiting and piracy are in term the same since they are both the reproduction of identical copies of the genuine product. The most common counterfeit drugs in industrialized or developed countries are so-called lifestyle drugs. Counterfeit drugs are the primary cause of morbidity, mortality, and failure of public interest in the healthcare system.
High price and well-known brands makes the pharma market most vulnerable, which accounts for top priority cardiovascular, obesity, and antihyperlipidemic drugs and drugs like sildenafil. Anti-Counterfeiting packaging plays a critical role in thwarting counterfeiters, which is why the anti-counterfeiting market (including anti-tampering and authentications technologies) is growing with no signs of slowing down.
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The Asia Pacific region is forecasted to grow with the highest CAGR of 10.7% during the forecast period, owing to the development of the anti-counterfeit packaging market in China and India. Increasing awareness among consumers has led consumers to check the product-related information before purchasing products, in turn, increasing the demand for anti-counterfeit packaging in this region.
Anti-Counterfeit Packaging Market Overview
Key Coverage of the Report
Region and country wise statistics of the global Anti-Counterfeit Packaging market from the period 2016-2026. While 2016 & 2017 has been utilized as historical data, 2018 is considered the base year. 2019-2026 have been derived as forecasts.
Estimation of the market size along with historical and forecasted trend analysis.
Various product types available for the market have been analyzed. Statistical analysis has been conducted on obtaining the individual share of these segments.
Share of technology, such as Barcodes, Holograms, Taggants, RFID, Packaging Designs, and Others, have been estimated.
Regional up-coming research and application outlook.
Regional prevalence has been mapped.
Demand and Supply GAP Analysis
Regional Competitors Pricing Strategy
Market share analysis of the top industry players
Strategic recommendations for the new entrants
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations).
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments.
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Salient Trends of the Anti-Counterfeit Packaging Market
Consumers no longer purchase premium products at the same rate but instead are buying budget-friendly options sold in their local markets. This give counterfeiters an easier way to get into the market as the less expensive products generally have simpler packaging which is easy to replicate.
Pharmaceutical industries are easier to invade in terms of counterfeit and generate maximum revenue. The manufacturers are taking great stride to protect the integrity of their products. They are utilizing several tracking technologies such as sealing tapes, holograms, and barcodes to identify genuine products.
The food industry is a massive sector, and growing demand for packaged food is encouraging the counterfeit products to enter the market. Health risk associated with substandard products is increasing the demand for anti-counterfeiting packaging.
Adoption of the novel, multi-layered technologies for the safety of food and beverages are minimizing the impact of counterfeiting. The steps taken have also reduced the losses in revenue incurred.
Avery Dennison in April 2018, acquired Mactac LLC, a leading manufacturer of high-quality pressure-sensitive materials. The acquisition is expected to strengthen the footprint of Avery Dennison in Europe.
CCL Industries in May 2018, acquired Nortec International Ltd., a private specialty manufacturer of high-performance labels and marking system for Israeli High Technology sector for USD 9 Million cash.
Companies considered and profiled in this market study
Avery Dennison Corporation, CCL Industries Inc., 3M Company, Dupont, Zebra Technologies Corporation, SML Group, Sicpa Holding SA, Alpvision S.A, Applied DNA Sciences Inc., and Savi Technology, Inc, among others. The companies have adopted various strategies, including mergers, acquisitions, and partnerships to hold ongoing trails and come up with new developments in the market.
The valuation for the Anti-Counterfeit Packaging Market was USD 111.70 Billion in 2018, and it is expected to reach USD 248.90 Billion by 2026.
Covert Feature is forecasted to hold a market share of 38.8% in the year 2026. A covert feature is difficult to sense or copy without specialist knowledge. Covert features include microscopic particles of specific colors and labels printed with color combinations. The RFID technology is one such example of covert feature.
Radiofrequency identification (RFID) is a wireless data collection technology that uses radio signals for identifying objects. The basic premise behind RFID systems is that you mark items with tags. These tags contain transponders that emit messages readable by specialized RFID readers. The segment is forecasted to grow with the highest CAGR of 12.0% during the forecast period.
Food and beverage industry is a huge industry, and with security tightening in pharmaceutical, illegal market is creeping into food industry. It held a market share of 21.4% in the year 2018. Cosmetics is also a susceptible industry with a market share of 12.7% in the year 2026.
Europe spends an approximate of USD 14 Billion a year on illicit-sourced drugs, many of them counterfeit. The region is quickly adopting the anti-counterfeit packaging measure to avoid huge loss in revenue. It is forecasted to grow with a CAGR of 10.7% during the forecast period.
North America held the largest share of 31.4% in 2018 in the anti-counterfeit packaging market. High demand from healthcare products, electronics, food and beverages, and cosmetics, is driving the growth of this market.
Segments Covered in the report:
This report forecasts revenue growth at a global, regional & country level, and provides an analysis of the industry trends in each of the sub-segments from 2016 to 2026. For the purpose of this report, Reports and Data have segmented into the global Anti-Counterfeit Packaging market on the basis of technology, usage features, end-use industry, and region:
Technology Outlook (Volume: Kilo Tons; Revenue: USD Billion; 2016-2026)
Usage Features Outlook (Volume: Kilo Tons; Revenue: USD Billion; 2016-2026)
End-Use Industry Outlook (Volume: Kilo Tons; Revenue: USD Billion; 2016-2026)
Food and Beverage Industry
Healthcare & Pharmaceutical
Clothing & Apparel
Electronics & Automotive
Cosmetics & Personal Care