Heidelberger Druckmaschinen AG Appoints Leo Burnett as Global Ad Agency
Press release from the issuing company
2/26/01 - Heidelberg appoints starship/Leo Burnett as global advertising agency World market leader in graphic arts industry starts marketing offensive Heidelberger Druckmaschinen AG (Heidelberg) and starship/Leo Burnett, Frankfurt, today announced that they have concluded an agreement for the provision of marketing and publicity services. As Heidelberg's global advertising agency, Starship/Leo Burnett will in future be supporting the company in developing and implementing its worldwide campaigns. "Our goal is to work with starship/Leo Burnett to make the Heidelberg brand even more well known", stated Holger Reichardt, Marketing and Sales Member of the Heidelberg Group Management Board, at a press conference in Frankfurt. The company, he continued, will focus increasingly on giving the Heidelberg name even greater prominence in its international marketing activities. "Our successes at drupa showed that this is the right strategy to strengthen our leading global position in the graphic arts industry," explained Reichardt. Heidelberg achieved record orders of Euro 1.5 billion at the Dusseldor fair. Starship/Leo Burnett had already put the global, coordinated campaign into practice before and during drupa.
Starship Advertising GmbH is a fully owned subsidiary of Leo Burnett Deutschland which is headquartered in Frankfurt and is the main point of contact for Heidelberg. It is from here that the worldwide Heidelberg Leo Burnett network will be coordinated. The advertising agency will provide the printing press manufacturer with worldwide support, but will focus particularly on Europe, North America and Asia. Its remit includes handling global and integrated marketing campaigns, creating brochures, implementing and developing corporate design, and advising on communications and media strategies.
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