T-shirts are one of the evergreen fashion trends. And yet, they are stapled apparel that sounds cool but boring after a certain time. Customers get tired of wearing the same t-shirts, and the common designs don't entice them. That's the tee-wearers story.
If we consider the t-shirt store owners like you, the trendy designs alone won't help drive sales. You need to consider what your customers want. Make sure that your business has three things that would make it competitive - appealing t-shirt designs, brand recognition, and quality. But for that, you would need a business plan.
It is necessary for brand and quality, whereas a t-shirt design tool is necessary for appealing designs.
Do you know that to create a business plan, you must have industry knowledge, customer choices, target audience, glitches, rewards, etc.?
If you're just starting in, it might be difficult. So, we've covered everything you need to consider while starting the t-shirt design business.
Conduct Market Research
Before creating a business plan, the foremost step is to conduct market research, that too, online and at traditional brick and mortar stores.
For offline research, visit marketplaces that supply t-shirts, investigate, communicate with them, and learn where to get supplies from.
For online research, check the t-shirt selling websites. Look at what they offer, customer reviews on websites, and social media handles. Know how many customers use product design tools to provide customers a personalized experience. Research everything, get answers to every single question that you've. It would help you understand the latest trend and enhance industry knowledge.
Look for a Supplier
The success of the t-shirt business depends on the quality and varieties you offer. So, choosing the right supplier/wholesaler is necessary. You can conduct surveys for the best suppliers who can provide quality t-shirts at an affordable cost.
But remember that t-shirt sellers often hesitate in letting others know about their suppliers and vendors. So, it’s necessary you plan your survey.
While deciding on a supplier, take samples from more than one supplier. Also, look at the durability, price compatibility, and unique designs. Always keep 2-3 options for you. It may happen that you need t-shirts urgently, but the wholesaler is not available.
People don't like adding similar collections to their wardrobe. They want different t-shirt designs and patterns. You can't rely on manufacturers to offer you designer t-shirts to sell.
Instead, you can let your customers design their tees using a product design tool. It will allow them to add images and customize the designs - be it Halloween or their favorite actor.
Locate your Point of Sales
According to research, the custom t-shirt printing market will cross 10 billion dollars by 2025. By 2040, 95% of purchases will be done via eCommerce sites. Now, these statistics alone are enough to convince why you should sell t-shirts and have an online store.
While creating a website, take note that it should be attractive and user-friendly. Having a t-shirt designer tool will add extra charm to the e-store.
Finalize the Business Plan
Now that you have all the details, draft the business plan. The plan should encompass information you collected from every point explained above - store location, design strategy, target customers, suppliers, etc. If you're planning to create a website, mention everything regarding it, such as the platform you prefer, features list, and other tools and strategies you'll use in your e-store.
Once the business plan is ready, clear the legalities and partner with a development team. They will help you build an online store. Don't forget to plan your budget. It will help you make sound decisions in the long run.
If you want to explore different options like personalization, make sure to include the product design tool in your business plan.
If you're planning to start a t-shirt design business, make sure that your business plan consists of in-depth research, target audience, suppliers, online store details, and budget.