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Electronics For Imaging and Pageflex Partner on Variable Data Printing Solutions

Press release from the issuing company

CAMBRIDGE, MA, and FOSTER CITY, CA — February 21, 2001 — Electronics for Imaging, Inc. (NASDAQ: EFII), and Pageflex, Inc., announced today a worldwide software development and licensing agreement to offer customers more robust, industry standard variable data printing (VDP) solutions. Under the agreement, the companies plan to incorporate Pageflex VDP technologies into EFI products to be distributed through EFI channels. The companies will demonstrate their solutions at the Pageflex and EFI On Demand booths, #1465 and #1641. “Pageflex has a strong reputation for quality solutions in the evolving field of variable data printing through their Persona™ and Mpower™ products,” said Ghilad Dziesietnik, Vice President of Core Technology at EFI. “ EFI is committed to promoting open VDP standards to provide our customers the most cost-effective, efficient and flexible tools for personalization and customization in printing. Pageflex technology fits well with those objectives.” “We are delighted that EFI plans to offer Pageflex technology to its customers,” said Sang Lee, Vice President of Sales and Marketing for Pageflex. “We have both been working to accelerate adoption of PPML as the industry standard for variable data printing. This new agreement enables us to work together more closely in the future to bring further innovative PPML solutions to the marketplace.” PPML (personalized print markup language) is the VDP industry standard being promoted by the Print on Demand Initiative (PODi) (www.podi.org). PODI’s General Manager Doug Johnston says EFI and Pageflex “have been instrumental in raising awareness about the need for a standard in print personalization.”