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Free PaperSpecs Webinar: Selling the Sizzle: A Primer on Restaurant Branding

Press release from the issuing company

Thursday, April 29, 2021
11:00 a.m. Pacific
Registration Link: bit.ly/31Rjmhg

In PaperSpecs’ upcoming free webinar sponsored by International Paper, discover how you can use proven design principles to sharpen your restaurant branding and menu design.

Palo Alto, California – If you’ve lived in your city for any length of time you know them – those restaurants that boast long waitlists and lines out the door night after night. So what makes them so successful? Great food? Exceptional service? Or might the answer be this: a truly well-thought-out branding strategy?

On April 29th, during this free PaperSpecs webinar, Douglas Riccardi, owner of Manhattan’s restaurant-focused branding studio @MemoNewYork, will serve up the mouth-watering secrets to creating or transforming the appeal of establishments in this ultra-competitive marketplace using proven design strategies and best practices.

Twenty lucky live attendees will also receive copies of the indispensable Paper Menu Playbook courtesy of our webinar sponsor International Paper.

“There is so much more to restaurant branding, and especially menu design, than simply trumpeting the house specialties,” observes PaperSpecs Founder Sabine Lenz. “It’s equal parts engineering and psychology: From creating menus that can be frequently and easily updated while still appearing sophisticated, to using the feel of the paper to create an emotional bond between diner and eatery. And then of course branding requires an understanding of the bigger picture – articulating each restaurant’s personality.”

Selling the Sizzle: A Primer on Restaurant Branding
Thursday, April 29, 2021
11:00 a.m. Pacific
Registration Link: bit.ly/31Rjmhg

In this free PaperSpecs webinar, discover how you can use proven design principles to sharpen your restaurant branding and menu design. Find out how to:

  • Build stronger connections between restaurants and customers
  • Create brand assets that powerfully hint at the dining experience your client provides
  • Use digital printing to keep menus and wall cards as fresh as the entrees

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders. “Selling the Sizzle: A Primer on Restaurant Branding” is free for attendees thanks to the generous support of International Paper. Space is limited, though, so be sure to reserve your seat today for this special event at bit.ly/31Rjmhg

About Douglas Riccardi
Douglas is the Owner/Creative Director of @MemoNewYork — a Manhattan-based design agency specializing in branding and marketing collateral for a number of hospitality, corporate and retail clients. He has taught restaurant branding at the International Culinary Center and the Institute for Culinary Education in New York City. Additionally he teaches design and letterpress at the School of Visual Arts in NYC. He is a member of the New York City Hospitality Group.

About International Paper
International Paper is a leading global producer of renewable fiber-based packaging, pulp and paper products. We improve people's lives, the planet and our company's performance by transforming responsibly sourced, renewable resources into products people depend on every day. At International Paper we dedicate ourselves to increasing and renewing interest in the daily use of paper and print through our broad portfolio of trusted brands, which includes Accent® Opaque. Accent is a premium uncoated sheet at a not-so-premium price, stacking up to more expensive text & cover papers in quality, performance, selection – and results. What will you put your accent on? Find inspiration at accentopaque.com

About PaperSpecs
As an international print designer with more than 20 years experience, PaperSpecs Founder Sabine Lenz believes that every graphic designer deserves access to the tools and resources needed to create printed pieces that wow their clients. That’s why she created PaperSpecs.com, an innovative online hub that provides these, including in-depth videos about inspiring print projects and frequent virtual/hands-on “PaperSpecs Live” events. In addition, PaperSpecs PRO members also enjoy exclusive tips, webinars and instructional videos, as well as access to hard-to-find swatchbooks and promotions. Learn more at Paperspecs.com.


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