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GenuOne Wins Xerox Contract For Online Brand Protection

Press release from the issuing company

Boston, Mass., February 15, 2001 - GenuOne, Inc., an innovative provider of comprehensive brand security solutions both in the physical world and on the Web, today announced that it provide online monitoring services for Xerox Corporation. GenuOne is monitoring the Web for any brand and product issues related to Xerox products, services and supplies.  In the area of brand security, GenuOne is identifying logo abuse and trademark infringement.  In the area of product protection, GenuOne is identifying sites that are acting as unauthorized Xerox resellers or sites that are selling unauthorized or potentially counterfeit products. “Stepping up our online surveillance complements Xerox’s overall strategy to aggressively protect its brand, wherever it appears. More important, this further helps us protect Xerox customers who expect that when they purchase Xerox-branded products and supplies, they also purchase genuine Xerox quality,” said Donna Del Monte, manager, consumables strategy, Xerox Supplies Group. GenuOne provides Xerox with customized, easy-to-use reports that will help Xerox identify where to consider taking action against unauthorized material.

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